What’s YOUR “1-Most-Important” Thing?

A presentation given at my home Chapter for BNI (Business Networking International) in Rochester NY.

Part of my job is helping clients clarify their vision of what needs to be done: Print, E-mail Website and Video are tactics. Answers to questions like “Where do you want to go from here?” are are needed before choosing the vehicle to get there.

So, what’s the big idea?

keyboard-ideaYour advertising campaign is more than the latest tagline or pasting a new graphic on old products. It SHOULD be driven by what you really believe, expressing a natural flow that’s part of your product or service. Its like being in love; “Why did you mail that greeting card when you’ll see him tonight? or Why buy flowers for her when she has a garden-full?” The answer is simply that it was an expression of your core feelings. In Advertising, concept is core to everything. How is  YOUR core? Is the plan broken…Does it even exist?

A man may die, nations may rise and fall, but an idea lives on. ~JFK