I recently met with a business owner referred to me by a close associate. After a few pleasantries, I began asking questions. That’s what I do. Becoming familiar with an owner’s goals helps me help them. But after hearing “all my advertising is word-of-mouth” the second time, I asked, “So, does that mean you have all the business you want?”
After a pause (and signing a non disclosure), further needs were revealed. “Word-of-mouth” is a great way of getting to qualified prospects. But the quantity of those prospects may not be enough to meet your needs much less your goals. That’s where Marketing and Advertising fit.
You may make the best pies in the world, but if no one knows, you’ll eat them all yourself.