Your advertising campaign is more than the latest tagline or pasting a new graphic on old products. It SHOULD be driven by what you really believe, expressing a natural flow that’s part of your product or service. Its like being in love; “Why did you mail that greeting card when you’ll see him tonight? or Why buy flowers for her when she has a garden-full?” The answer is simply that it was an expression of your core feelings. In Advertising, concept is core to everything. How is YOUR core? Is the plan broken…Does it even exist?
A man may die, nations may rise and fall, but an idea lives on. ~JFK